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Knowing the answer to, "What is product design?" can help you understand this process and create a product that attracts customers. Product design is the process of creating a new item to sell to consumers. Typically, product design involves many professionals who contribute unique skills and ideas. Professionals begin this process with a concept for a final product, and the process ends when the organization or individual creates a marketable product. Designing a product can take weeks, months, or years, depending on the product, required resources, and budget.